The potential and challenges of the parent-child amusement market: How to create indoor amusement equipment that meets the needs of the urban middle class
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In recent years, the parent-child travel market has flourished and has gradually become an important growth point in the leisure and entertainment industry. Especially for the urban middle class, they pursue high-quality parent-child time, and indoor amusement equipment is an important carrier to meet this demand. However, the equipment currently on the market is far behind consumers' expectations in terms of product form, quality and update speed. So, how can we seize the opportunity of this blue ocean market? Three characteristics of the parent-child travel market High profit: The parent-child travel market has strong consumption power, and families are willing to invest more money in their children's safety, health and growth. Strong attraction: Interactive and educational amusement equipment can attract families to visit many times. Great potential: With the acceleration of urbanization and the upgrading of family education concepts, the demand for the parent-child travel m...