Chinese factories found the code to break the circle on TikTok: Oleao Amusement Equipment's globalization success
In recent years, it has become a significant trend for Chinese companies to achieve global expansion through TikTok. As one of the fastest growing social media platforms in the world, TikTok's user scale continues to expand, becoming an important channel for companies to enter overseas markets. According to statistics, as of July 2023, the number of TikTok users in the United States has reached 120.5 million, and the number of users in Indonesia and Brazil has reached 157.6 million and 105.3 million respectively. Faced with this wave of globalization, many Chinese companies have deployed TikTok, striving to increase brand exposure and tap more business opportunities through this platform. Under this trend, Guangzhou Oleao Amusement Equipment Manufacturing Co., Ltd. (Oleao) has successfully broken the circle on the TikTok platform with its unique content strategy and innovative product display. The number of followers of its main account @oleaoplaygrounds exceeded 40,000 in Februar...