Chinese factories found the code to break the circle on TikTok: Oleao Amusement Equipment's globalization success

 In recent years, it has become a significant trend for Chinese companies to achieve global expansion through TikTok. As one of the fastest growing social media platforms in the world, TikTok's user scale continues to expand, becoming an important channel for companies to enter overseas markets. According to statistics, as of July 2023, the number of TikTok users in the United States has reached 120.5 million, and the number of users in Indonesia and Brazil has reached 157.6 million and 105.3 million respectively. Faced with this wave of globalization, many Chinese companies have deployed TikTok, striving to increase brand exposure and tap more business opportunities through this platform.

Under this trend, Guangzhou Oleao Amusement Equipment Manufacturing Co., Ltd. (Oleao) has successfully broken the circle on the TikTok platform with its unique content strategy and innovative product display. The number of followers of its main account @oleaoplaygrounds exceeded 40,000 in February, and the number of views of one of its videos was as high as 70 million times, setting a new record for the Chinese amusement equipment industry on the TikTok platform.

TikTok content strategy: simple but touching

Oleao's success on TikTok is not accidental, but based on a deep insight into the interests and preferences of platform users. The video content it publishes is usually about 20 seconds long, with simple pictures and intuitive content, mainly showing the use scenarios of amusement equipment and the happy moments of children in the playground. This relaxed, interesting and infectious content form is very easy to attract users to stay and share.

In content creation, Oleao focuses on the following points:

Real experience: By showing the real play scenes of children on amusement equipment, conveying joy and warm emotions, enhancing users' sense of substitution and trust.

High-frequency updates: Maintain a high frequency of content releases, increase account activity and exposure opportunities, and ensure that the brand continues to appear in the user's field of vision.

Clever use of tags: Use high-heat tags related to "indoor playground" and "trampoline park" to increase the reach of content in the target market and accurately attract potential customers.

Product and market fit

On the TikTok platform, entertainment and sports content have always had extremely high user engagement. Oleao's amusement equipment just combines these two elements. With rich and diverse products such as indoor soft climbing frames, ocean ball pools, volcano slides and trampoline parks, it has attracted a large number of parent-child families and business buyers who like sports and entertainment.

Especially in the Southeast Asian, South American and Middle Eastern markets, the demand for indoor amusement equipment continues to grow. Through the dissemination of TikTok's content, Oleao has successfully attracted the attention of potential customers in these regions and obtained a large number of inquiries and cooperation opportunities.

Multi-channel traffic matrix

In addition to TikTok, Oleao also operates platforms such as Facebook, YouTube and Instagram simultaneously, forming a multi-channel traffic matrix. Guiding users to visit its official website oleaoamusement.com through TikTok content has enhanced the brand's authority and customer conversion rate. This multi-channel integrated marketing strategy has further expanded the brand's influence and helped Oleao gain a foothold in the global market.

Future Outlook

With the growing demand for indoor amusement equipment among global consumers, Oleao is accelerating its expansion into overseas markets, especially focusing on emerging markets such as Southeast Asia, the Middle East and South America. In the future, the company plans to further optimize its content strategy, develop more localized video content, and use TikTok live broadcasts and user-generated content (UGC) to enhance brand interaction and trust with overseas consumers.

Summary

Oleao's success story fully proves that insight into user needs, flexible use of platform features and persistence in content innovation can help companies achieve breakthroughs in the international market. For Chinese companies planning to go overseas, Oleao's TikTok promotion experience is undoubtedly a valuable reference guide. Through precise content strategies and multi-channel integrated marketing, Chinese companies can find their own code to break through the circle in the wave of globalization.